Digital Marketing

Innovative sales model for building an online marketplace

Innovative sales model for building an online marketplace

Pallav Sinha Co-Founded MeraJob with Raman Thiagarajan and Girish Phansalkar. Pallav finished his MBA and joined a Unilever company as a Management Trainee. In the early part of 90’s he moved into the Financial Services working for over a decade with Citibank and most recently setting-up one of Fullerton’s businesses in India (subsidiary of Temasek Holdings). …

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Differentiate on Innovation and great teams to win against large competitors

Differentiate on Innovation and great teams to win against large competitors

Ashok Soota Co-Founded Happiest Minds with 11 Co-Founders. Prior to founding Happiest Minds in August 2011, Soota led the growth of Wipro’s IT business from $2Mn to $500Mn run-rate. Subsequently, he was founding Chairman & MD of MindTree and led it through a highly successful IPO. Soota was President of CII and also President of …

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Leverage on your partners ecosystems to create a multiplier effect

Michael Martin Co-Founded Audvisor along with Rajesh Setty. Although he came from of a technology background in Artificial Intelligence and in Computer Science, he always had the entrepreneur bug. When he first moved to Southern California after college, he started Mike Martin’s Tennis Academy which was recognized as the largest summer long junior tennis program in the region by …

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Listen Evaluate & Act

We had the opportunity to interview one of India’s most promising Big Data talent, Sameer Narkar. Sameer and Nitin Vartak are the co-founders of Prudence Analytics & Software Solutions. Back in 2011, Sameer was toying with the idea of creating an application similar to Foursquare. He felt he could differentiate his application by providing detailed …

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Fashion in a Flash : New concepts make way for Disruption in E-Commerce

Aasheesh Mediratta currently CEO at FashionAndYou, joined the company as a part of the co-founding team in 2010  as Director – Sales.  Founded by Harish Bahl, FashionAndYou is today leading “Flash Sales” player in Indian e-commerce industry. A commerce graduate from Shri Ram College of Commerce (SRCC), Delhi University (Batch of 1998), Aasheesh was one of the few …

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Work on multiple channels to increase your user base constantly

Dibu Paul founded Alchetron along with his friends dinny,nikhil,digambar,praveen & siddharth. He was working for a small software company in Bombay suburbs and worked for 1.5 years there before he joined Accenture in their software product division for 2.5 years. He began this as a B2C product and was confident of success because Innovation and …

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Be in a crowded market but create islands of design excellence to acquire customers

Debasis Chakraborty co-founded Namakh along with Anirban Chakraborty. Debasis passed out of NIFT and has around 17 yrs of experience in the apparel business. He started his career in manufacturing operations and has worked with countries like Bangladesh, Bahrain and Sri Lanka. After coming back to India, he spent some time on Sourcing and thereafter …

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Stick on to the core product offering to differentiate in a market

Ishita Sharma was working with a media house when she founded Candidly Couture. She wanted to start this venture because there were many established .com’s selling fashion but even in established ecommerce sites the customers have to go through 1000’s of items to buy something fashionable. She thought of having a curated item list which …

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Use cost effective Social Media and Email Marketing to win first few sales

Shankar Krishnamoorthy co-founded Asteor Software along with Gowri Shankar and Bhoovarahan. Now, Asteor Software has two world-class software products – Techcello and Synergita. Techcello is a SaaS development framework and Synergita is a HR Performance Management Software. First product is Techcello and Synergita followed after two years. Jothi Rengarajan and Janakiraman joined the founding team …

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Uniqueness in your GoToMarket Strategy to differentiate

Praveen Rajaretnam co-founded Wooplr along with Arjun Zacharia, Soumen Sarkar and Ankit Sabharwal in March 2013. All the four had worked in the same team at McAfee at multiple points of time and hence knew each other very well. On one of their usual outings, they realised they were doing the same thing every weekend. …

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