Digital Marketing

Building a sales team based on the business model

Building a sales team based on the business model

About Arul Murugan Arul Murugan studied in Tamilnadu agriculture university, Coimbatore and an MBA in Agri-business at Anna university. He worked in an export- oriented food processing industry for 7 years from sourcing to processing vegetables and exporting it to the European market. He along with his college mate – Arun Prakash started this venture …

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Assess your customers pain points to make a product for the global audience.

Assess your customers pain points to make a product for the global audience.

About KK Karthik Karunakaran (KK) became a first-generation entrepreneur in 1996. KK started with a college friend as a franchisee for a computer education for kids which was a new concept to the country at that time. He was the first franchisee for the brand and was very successful in spite of the concept being …

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New product development by mapping unmet needs

Doxtro.com founding team was Sai Chaitanya, Ramamoorthy and Vijayalakshmi Genesis of Doxtro.com The team had, at multiple times, felt that adequate information about healthcare was not available to the common man. Even though some portals were there, the team felt that those portals were more of listing platforms. They felt that, as patients themselves, wanted …

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Add one unique feature in a commodity product to differentiate

Add one unique feature in a commodity product to differentiate About Ajeet Khurana Ajeet Khurana wears many hats: author, angel investor, mentor, TEDx speaker, steering committee of the NASSCOM Start-Up Warehouse, Director of Founder Institute Mumbai, ex-advisor to Kalaari Capital, and former CEO of IIT Bombay’s business incubator, among others. Before all this, he was …

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Early Customers will give you Product Ideas

Genesis of Insync Atul Gupta – Founder and CEO of Insync Tech-Fin Solutions started in Kolkata as a single Founder. Atul’s first employee was someone who he had worked with for 3 years before he started out and was hence a part of the founding team. They started as an IT Services company and took …

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Focus on building an experience relatable to your brand – Use technology to achieve that goal

Focus on building an experience relatable to your brand – Use technology to achieve that goal.

Shayak Sen co-founded Eat.Shop.Love along with his better half Oindrila Dasgupta with an aim to bring an exclusive but affordable women lifestyle brand to the Indian consumers. Shayak, a B. Arch. from IIT Roorkee and M. Des. from IDC – IIT Bombay had been fascinated with the world of start-ups since his early days. Whether in his …

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Frugal Marketing to run successful consumer business First Few Franchisees

Frugal Marketing to run successful consumer business First Few Franchisees

From Corporate Finance to Selling Vada Pav’s Venkatesh Iyer and Shivdas Menon, pals for a long time, co-founded Goli Vada Pav in 2004. Both of them worked together in the Corporate Financial Services space. Venkat describes their typical day – Talking to hundreds of business owners and understanding their business and their ideas, shortlisting the …

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Thought Leadership – Knowledge based Selling to build trust with your customers

Thought Leadership – Knowledge based Selling to build trust with your customers

  Dhruv Agarwala, Co-Founder of Proptiger.com grew up in Kolkata. He talks about “thought leadership” in one’s domain as a way to differentiate against competitors and build trust with one’s customers. He went to the US to do his BS in Materials Science & Engineering at Northwestern University and received a Stanford University Fellowship to …

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Want to be app only? Start sales and marketing early on

Want to be app only? Start sales and marketing early on

Gomathi Sankar co-founded Mocept along with Pranay Jha in 2013. Gomathi, an Engineering graduate from College of Engineering, Guindy, Chennai has a Masters Degree from IIT Kanpur. Pranay has been in the mobility space both in enterprise and consumer and he is an MBA from IIM Calcutta. The founding team had a passion towards learning …

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Pivot Fast or Die Slow

Pivot Fast or Die Slow

Genesis of iTraveller Shiju Radhakrishnan Co Founded iTraveller along with Nisanth Kumar, Chitra Parija, Amit Singh, Rachna Kalra & Pooja Pande. Shiju did his MBA from SP Jain Institute of Management & Research, Nisanth is a computer science engineer from Kannur University, Chitra is a graduate in Commerce, Rachna has her bachelors in mass communication, Amit Singh is an MBA from …

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