e-commerce

Align your Marketing Strategies based on your Buyer Behavior

Cold Calling, e-commerce, Established Firm, VC Funded Companies / By

About Vaithee and Fabmall Co Founding team K Vaitheeswaran (Vaithee) co-founded India’s first e-commerce company Fabmart.com (later re-branded Indiaplaza) along with 5 other Co Founders and helped build brand, scaled company, raised investments of several million US dollars. He is happy with the pioneering efforts he took in e-commerce since 1999 that has helped create a fast growing internet retail …

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Focus on building an experience relatable to your brand – Use technology to achieve that goal

Focus on building an experience relatable to your brand – Use technology to achieve that goal.

Angel Funded Companies, Digital Marketing, e-commerce, Early Stage / By

Shayak Sen co-founded Eat.Shop.Love along with his better half Oindrila Dasgupta with an aim to bring an exclusive but affordable women lifestyle brand to the Indian consumers. Shayak, a B. Arch. from IIT Roorkee and M. Des. from IDC – IIT Bombay had been fascinated with the world of start-ups since his early days. Whether in his …

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Fashion in a Flash : New concepts make way for Disruption in E-Commerce

Digital Marketing, e-commerce, Expansion Stage, VC Funded Companies / By

Aasheesh Mediratta currently CEO at FashionAndYou, joined the company as a part of the co-founding team in 2010  as Director – Sales.  Founded by Harish Bahl, FashionAndYou is today leading “Flash Sales” player in Indian e-commerce industry. A commerce graduate from Shri Ram College of Commerce (SRCC), Delhi University (Batch of 1998), Aasheesh was one of the few …

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The founders, in each article, will discuss the sales secrets of their early days on how they acquired their first few customers inspite of many odds they faced.

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