Software Products

Invest in Sales and Marketing people early enough

Invest in Sales and Marketing people early enough About Caresian Sandeep Mittal – Managing Director at Cartesian Consulting says that he stumbled into entrepreneurship without having a grand plan in place. He had his first startup while studying at IIM Calcutta. Since there were no entry barriers to starting, he founded a Software Development firm …

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Deriving Actionable Intelligence from Customers’ Interactions and Transactions to provide Personalized services

Balu and Kiran Co-Founded Ramyam Intelligence Lab (www.ramyamlab.com) Balu was with DRDO for more than 10 years until 1997. He managed couple of startups before he started his own.  Post DRDO, Balu worked with Ushacomm for almost a year and an opportunity came to associate with a services startup Paragon (later acquired by FCG and …

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Early Customers will give you Product Ideas

Genesis of Insync Atul Gupta – Founder and CEO of Insync Tech-Fin Solutions started in Kolkata as a single Founder. Atul’s first employee was someone who he had worked with for 3 years before he started out and was hence a part of the founding team. They started as an IT Services company and took …

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Demonstrating excellence at the proposal stage to win the first customer

Demonstrating excellence at the proposal stage to win the first customer

How G-Cube Started Manish Gupta Co-Founded G-Cube along with Kapil Gupta and Sayan Guha in their final year at Kurukshetra Engineering College. The startup was funded by taking small loans from families, and insights were provided from all entrepreneur acquaintances. Initially, the founders nurtured the idea of starting an online trading portal. They tried to …

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Align with a strong partner for the first few sales with large enterprises

Align with a strong partner for the first few sales with large enterprises

About Bala and Congruent Balaraman Jayaraman (Bala) began his journey at Congruent Solutions since 1999 after acquiring a part of the equity. He relocated to build the US subsidiary in 2000 and grew it  significantly and the company became more US centric. He had a good amount of outsourcing experience from his past stint in the US …

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Practical Insights to sell enterprise software to early customers

Practical Insights to sell enterprise software to early customers

Ram Menon co-Founded Avaamo along with Sriram Chakravarthy in early 2014. In his 15 year stint at TIBCO, he was part of a team that transformed a  startup into  large billion dollar public company.  He sold software to the largest companies in the world  and managed relationships with 80% of F1000 in 50 countries. When …

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Turn your customer experience with laser sharp sales messaging

How Corporate360 started Varun Chandran founded Corporate360 in 2012 in Singapore. Varun comes from a technology selling background of close to a decade with companies such as SAP & Oracle in India, US & SINGAPORE. He relied extensively on various CRM and Marketing Automation tools for his job. There was massive amount of data collected …

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Thinking from a Client’s perspective and delivering ROI

Thinking from a Client’s perspective and delivering ROI

How Convergytics started Randhir Hebbar co-founded Convergytics along with Sanjeev and Santosh. Randhir had an Engineering Degree from Bangalore University and an MBA from HKUST and London Business School along with over 12 years of experience in the Consulting Industry (IT, Retail, Analytics, Digital) before he started Convergytics. He had tried his luck in a …

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Convert your In-House projects into Products

Convert your In-House projects into Products

Beginning of Ruby Software Joyce, Co-Founder of Ruby Software did his engineering from Mysore and moved to Bangalore to work with Tata Elxsi and then worked with Creative Technologies (Singapore) in the 1990s for 8 years. He completed his PG in Software Engineering from National University of Singapore. He left Creative and Co-Founded a company …

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Convert all your failures into opportunities and succeed

Convert all your failures into opportunities and succeed

Genesis of Cybage Arun talks about his experiences in his formative years in Founding and in shaping Cybage. He talks about the first few 1)Breaths 2)Steps 3)Tiny wonderful things that took Cybage to what it is today. Arun cautions that his sales stories at Cybage is not a sensational visionary fable coming from a far …

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