Emerging Stage

Invest in Sales and Marketing people early enough

Invest in Sales and Marketing people early enough About Caresian Sandeep Mittal – Managing Director at Cartesian Consulting says that he stumbled into entrepreneurship without having a grand plan in place. He had his first startup while studying at IIM Calcutta. Since there were no entry barriers to starting, he founded a Software Development firm …

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Add one unique feature in a commodity product to differentiate

Add one unique feature in a commodity product to differentiate About Ajeet Khurana Ajeet Khurana wears many hats: author, angel investor, mentor, TEDx speaker, steering committee of the NASSCOM Start-Up Warehouse, Director of Founder Institute Mumbai, ex-advisor to Kalaari Capital, and former CEO of IIT Bombay’s business incubator, among others. Before all this, he was …

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Deriving Actionable Intelligence from Customers’ Interactions and Transactions to provide Personalized services

Balu and Kiran Co-Founded Ramyam Intelligence Lab (www.ramyamlab.com) Balu was with DRDO for more than 10 years until 1997. He managed couple of startups before he started his own.  Post DRDO, Balu worked with Ushacomm for almost a year and an opportunity came to associate with a services startup Paragon (later acquired by FCG and …

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Front End your Core Team to get your early customers

About Latitude Poornima Shetty Founder & CEO of Latitude Edutech comes from an Economics and Management graduate. She has been in the B2B services background all along. She began working in Advertising & MR space. She began her entrepreneurial stint with a head hunting business which she sold to a venture fund. She then moved …

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Early Customers will give you Product Ideas

Genesis of Insync Atul Gupta – Founder and CEO of Insync Tech-Fin Solutions started in Kolkata as a single Founder. Atul’s first employee was someone who he had worked with for 3 years before he started out and was hence a part of the founding team. They started as an IT Services company and took …

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Utilize your extended network to win your First Customer

Utilize your extended network to win your First Customer

How Fintellix Started Anup Pai and Vivek Subramanyam come in with couple of decades of experience. Both of them did their engineering in Mechanical in NIT Karnataka. Anup worked in the BankTech space for over a decade and Vivek had gained experience in growing large IT businesses. They spotted an opportunity in Analytics in the …

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Demonstrating excellence at the proposal stage to win the first customer

Demonstrating excellence at the proposal stage to win the first customer

How G-Cube Started Manish Gupta Co-Founded G-Cube along with Kapil Gupta and Sayan Guha in their final year at Kurukshetra Engineering College. The startup was funded by taking small loans from families, and insights were provided from all entrepreneur acquaintances. Initially, the founders nurtured the idea of starting an online trading portal. They tried to …

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Frugal Marketing to run successful consumer business First Few Franchisees

Frugal Marketing to run successful consumer business First Few Franchisees

From Corporate Finance to Selling Vada Pav’s Venkatesh Iyer and Shivdas Menon, pals for a long time, co-founded Goli Vada Pav in 2004. Both of them worked together in the Corporate Financial Services space. Venkat describes their typical day – Talking to hundreds of business owners and understanding their business and their ideas, shortlisting the …

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Align with a strong partner for the first few sales with large enterprises

Align with a strong partner for the first few sales with large enterprises

About Bala and Congruent Balaraman Jayaraman (Bala) began his journey at Congruent Solutions since 1999 after acquiring a part of the equity. He relocated to build the US subsidiary in 2000 and grew it  significantly and the company became more US centric. He had a good amount of outsourcing experience from his past stint in the US …

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Practical Insights to sell enterprise software to early customers

Practical Insights to sell enterprise software to early customers

Ram Menon co-Founded Avaamo along with Sriram Chakravarthy in early 2014. In his 15 year stint at TIBCO, he was part of a team that transformed a  startup into  large billion dollar public company.  He sold software to the largest companies in the world  and managed relationships with 80% of F1000 in 50 countries. When …

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