Digital Marketing

Be persistent with your prospects and meet them constantly to win trust

Rabi Gupta Co Founded idubba along with Ashish (college friend).Rabi was with Wipro for 3.5 years . They realized that the TV viewers are fast shifting to watching the content on the Multi Channel Networks like YouTube on the web and hence they decided to capitalize on this need much ahead of time. The original …

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Spend time in building great products that solves critical problems for your customers

Prabakar Murugaiah found TechFetch in 2008. Praba was a technology person with knowledge in data mining and in data processing. When he was an IT consultant  he came across abundant no of job openings, where tons of calls from the HR team and consultants will  come in but 90% of the jobs will not be …

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Validate the assumptions on the product after a few conversations with clients

Bhanu chopra founded RateGain comes from a business family and always wanted to be an entrepreneur. He went to the US, did his PG and started RateGain in the US to do Systems Integration work in CRM. After sometime, he decided to relocate to India because there is a large technical talent pool and there …

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Test different markets to find the lucrative ones and convert your Idea to Revenue

Niraj Ranjan Co-Founded Grexit along with Nitesh Nandy. Niraj passed out of IIT Kgp in 2002 and worked in Mentor Graphics for five years before he started his first venture in early 2008 with his batchmate of IIT Kgp. Nitesh was the first employee in that venture and he was also from IIT KGP – …

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Identify a Niche to differentiate against the biggies

Gowri Shankar Co-Founded Aspire Systems along with a large founding team of 6 people. The CoFounders were a combination of people who studied with him or having worked with him in the past. But over the initial few years, a few founders left and the core founding team now are Shankar Krishnamoorthy and Bhoovarahan Thirumalai, …

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Analyze the customers problems and offer them new solutions

Rajesh Nahar Co-Founded Cbazaar along with Ritesh Kataraya. They both were having family businesses and met while doing their MBA but did not want to pursue their family business and wanted to start something new. Rajesh came in from an IT background where he did his engineering in PSG College of Technology and had dabbled …

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Finding your early adopters by analyzing their online behavior and go after them

Finding your early adopters by analyzing their online behavior and go after them

Tom Jose came in with an experience of being a management consultant for one year and as an IT consultant for around 3 years in SAP before he co founded TalView along with Sanjoe Jose – CEO, Subramanian – CTO, Jobin Jose – COO in 2012. They had developed this platform with intent to help …

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Always design your Product to convenience the customer

Always design your Product to convenience the customer

Naeem Khan(Founder of Foodys.com), is a foodie by himself. He actively used to write articles about food and review the articles which added to the passion. The fact that the Indian ecosystem is filled with people in this generation who mindlessly puts in the hours at work compounded by the two way travel in traffic …

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Constantly evolve your sales process based on customer feedback and win your first few sales

Learning fast from your mistakes and timing the product launch

Ashutosh Kumar Co-Founded Testbook.com along with Narendra Agrawal. Both of them are alumni of IIT Bombay. Ashutosh has been in the education industry for almost 8 years. While studying in IIT, they had started Excelmentors.com, where they mentored students preparing for IIT JEE. After 1.5 years of running that, they learnt a few things. First …

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Engage with potential customers as early as possible

Engage with potential customers as early as possible

Krish Subramanian, Co-founded Chargebee along with K P Saravanan, Rajaraman and Thiagarajan. Krish comes with an IT background and had worked with a startup in the beginning of his career, and then with TCS and CTS. The other co- founders each had around 10 to 14 years’ experience each and had been the part of …

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