Media and Advertisement

Understanding the Buying Behavior of Large enterprises and re-working your strategy

Dhruvil Sanghvi Co-Founded LogiNext Solutions along with Manisha Raisinghani. They studied together at Carnegie Mellon and specialized in Business Intelligence and Data Analytics. Dhruv went into the consulting space and had stints with E&Y and Deloitte in Chicago. Manisha on the other hand went into technology and worked with Mastek and IBM in New York. …

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Make a product that the market wants

Make a product that the market wants

Samir Chaudhary (Samir) has been a marketing person throughout his career. After his Engineering, he did his MBA at IIM Bangalore and worked with Reckitt, redBus and Brittania before he co-founded The Media Ant along with Mayank Bidawatka and Mukesh Agrawal. While at redBus, Samir and Mayank wanted information on offline advertising vehicles but they …

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