differentiator

Domain knowledge as your biggest Differentiator

Bootstrapped Companies, Established Firm, Healthcare, Known Network, KPO, Services / By Gopi Natarajan

How Omega Healthcare began Gopinath Natarajan (Gopi), co-Founder Omega Healthcare, has over 30 years of technical and management background. Gopi did his schooling and college in Chennai. He got into the world of software in 1980 and moved to the US in 1982. He always had an urge to be on his own from his …

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Identify a Niche to differentiate and sell

Bootstrapped Companies, Emerging Stage, Inside Sales, Software Services / By Sheen Chungath

Sheen is heading Sesame Technologies (www.sesametechnologies.net), one of the leading Big Data Analytics Company from Kerala. He was part of the parent company Sesame Software Solutions (www.sesameindia.com) that develops core banking product for the co-operative banks The management decided to spin out a services division to capture a larger market and Sheen as asked to spear head the …

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The founders, in each article, will discuss the sales secrets of their early days on how they acquired their first few customers inspite of many odds they faced.

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