Unconventional Marketing to suit your buyer persona

Unconventional Marketing to suit your buyer persona

Beginning of Yatra Dhruv Shringi Co-Founded Yatra.com in Jan 2006. Dhruv used to work for Ebooker Plc in London as its Director which was acquired by Cendant Corporation – a USD 30Bil company. After that, the idea of moving back to India and starting something on his own germinated in his mind. Dhruv thought about …

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