FirstFewCustomers.com is a knowledge platform that attempts to demystify the startup selling process and to pave the shortest path to sales closures by featuring interviews of successful founders from multiple industries. The founders, in each article, will discuss the sales secrets of their early days on how they acquired their first few customers inspite of many odds they faced. The sales knowledge platform has more than 150 interviews so far.
Add one unique feature in a commodity product to d...
Add one unique feature in a commodity product to differentiate About Ajeet Khurana Ajeet Khurana wears many hats: author, angel investor, mentor, TEDx speaker, steering committee of the NASSCOM Start-Up Warehouse, Director of Founder Institute Mumbai, ex-advisor to Kalaari Capital, and for
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Deriving Actionable Intelligence from Customers’...
Balu and Kiran Co-Founded Ramyam Intelligence Lab (www.ramyamlab.com) Balu was with DRDO for more than 10 years until 1997. He managed couple of startups before he started his own. Post DRDO, Balu worked with Ushacomm for almost a year and an opportunity came to associate with a services
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Align your Marketing Strategies based on your Buye...
About Vaithee and Fabmall Co Founding team K Vaitheeswaran (Vaithee) co-founded India’s first e-commerce company Fabmart.com (later re-branded Indiaplaza) along with 5 other Co Founders and helped build brand, scaled company, raised investments of several million US dollars. He i
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Allaying your Buyer Concerns to win the First Big ...
Diadem Early days Hriday Biyani, CEO and Co-Founder of Diadem Technologies Pvt. Ltd. started as an individual in 1998 doing small website projects and custom built hardware deployment along with web hosting services. With multiple customer interactions, he realized that the market for web
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Front End your Core Team to get your early custome...
About Latitude Poornima Shetty Founder & CEO of Latitude Edutech comes from an Economics and Management graduate. She has been in the B2B services background all along. She began working in Advertising & MR space. She began her entrepreneurial stint with a head hunting business whi
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Early Customers will give you Product Ideas
Genesis of Insync Atul Gupta – Founder and CEO of Insync Tech-Fin Solutions started in Kolkata as a single Founder. Atul’s first employee was someone who he had worked with for 3 years before he started out and was hence a part of the founding team. They started as an IT Services c
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Utilize your extended network to win your First Cu...
How Fintellix Started Anup Pai and Vivek Subramanyam come in with couple of decades of experience. Both of them did their engineering in Mechanical in NIT Karnataka. Anup worked in the BankTech space for over a decade and Vivek had gained experience in growing large IT businesses. They spo
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Domain knowledge as your biggest Differentiator
How Omega Healthcare began Gopinath Natarajan (Gopi), co-Founder Omega Healthcare, has over 30 years of technical and management background. Gopi did his schooling and college in Chennai. He got into the world of software in 1980 and moved to the US in 1982. He always had an urge to be on
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Convince the First Customer on your capability to ...
Genesis of IDS Infotech Partap K Aggarwal Founded IDS Infotech in 1989. He was working for some time in the US and decided to come to India. He understood the cost arbitrage model that India can offer and decided to start an IT software services firm. He started his software services firm
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Service Delivery Excellence to differentiate in on...
Beginning of BigBasket Vipul Parekh Co-Founded BigBasket.com along with Hari Menon, V.S Sudhakar, Vipul Parekh, V S Ramesh & Abhinay Choudhari. Vipul, Sudhakar and Hari had worked together before for almost 20 years. Ramesh had joined them to start their earlier venture Fabmart in t
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How to sell a new concept in the market – Sports...
Beginning of EduSports Saumil Majmudar Co-founded EduSports along with Meer Waqiruddin, Parminder Gill and Jyoti Majmudar. Saumil did his Engineering from IIT Bombay and went on to do his MBA from IIM Bangalore and also did a course in Entrepreneurship from Cambridge University. He was
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Focus on building an experience relatable to your ...
Shayak Sen co-founded Eat.Shop.Love along with his better half Oindrila Dasgupta with an aim to bring an exclusive but affordable women lifestyle brand to the Indian consumers. Shayak, a B. Arch. from IIT Roorkee and M. Des. from IDC – IIT Bombay had been fascinated with the world
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Unconventional Marketing to suit your buyer person...
Beginning of Yatra Dhruv Shringi Co-Founded Yatra.com in Jan 2006. Dhruv used to work for Ebooker Plc in London as its Director which was acquired by Cendant Corporation – a USD 30Bil company. After that, the idea of moving back to India and starting something on his own germinated in hi
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Demonstrating excellence at the proposal stage to ...
How G-Cube Started Manish Gupta Co-Founded G-Cube along with Kapil Gupta and Sayan Guha in their final year at Kurukshetra Engineering College. The startup was funded by taking small loans from families, and insights were provided from all entrepreneur acquaintances. Initially, the founder
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Frugal Marketing to run successful consumer busine...
From Corporate Finance to Selling Vada Pav’s Venkatesh Iyer and Shivdas Menon, pals for a long time, co-founded Goli Vada Pav in 2004. Both of them worked together in the Corporate Financial Services space. Venkat describes their typical day – Talking to hundreds of business owners and
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Align with a strong partner for the first few sale...
About Bala and Congruent Balaraman Jayaraman (Bala) began his journey at Congruent Solutions since 1999 after acquiring a part of the equity. He relocated to build the US subsidiary in 2000 and grew it significantly and the company became more US centric. He had a good amount of outsou
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Practical Insights to sell enterprise software to ...
Ram Menon co-Founded Avaamo along with Sriram Chakravarthy in early 2014. In his 15 year stint at TIBCO, he was part of a team that transformed a startup into large billion dollar public company. He sold software to the largest companies in the world and managed relationships with
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Turn your customer experience with laser sharp sal...
How Corporate360 started Varun Chandran founded Corporate360 in 2012 in Singapore. Varun comes from a technology selling background of close to a decade with companies such as SAP & Oracle in India, US & SINGAPORE. He relied extensively on various CRM and Marketing Automation tools
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Thought Leadership – Knowledge based Selling to ...
Dhruv Agarwala, Co-Founder of Proptiger.com grew up in Kolkata. He talks about “thought leadership” in one’s domain as a way to differentiate against competitors and build trust with one’s customers. He went to the US to do his BS in Materials Science & Engineering at No
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Thinking from a Client’s perspective and deliver...
How Convergytics started Randhir Hebbar co-founded Convergytics along with Sanjeev and Santosh. Randhir had an Engineering Degree from Bangalore University and an MBA from HKUST and London Business School along with over 12 years of experience in the Consulting Industry (IT, Retail, Analyt
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