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Unconventional Marketing to suit your buyer persona

Unconventional Marketing to suit your buyer persona

Beginning of Yatra Dhruv Shringi Co-Founded Yatra.com in Jan 2006. Dhruv used to work for Ebooker Plc in London as its Director which was acquired by Cendant Corporation – a USD 30Bil company. After that, the idea of moving back to India and starting something on his own germinated in his mind. Dhruv thought about …

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Pivot Fast or Die Slow

Pivot Fast or Die Slow

Genesis of iTraveller Shiju Radhakrishnan Co Founded iTraveller along with Nisanth Kumar, Chitra Parija, Amit Singh, Rachna Kalra & Pooja Pande. Shiju did his MBA from SP Jain Institute of Management & Research, Nisanth is a computer science engineer from Kannur University, Chitra is a graduate in Commerce, Rachna has her bachelors in mass communication, Amit Singh is an MBA from …

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Work with your customer to take the industry forward instead of pushing a product

Work with your customer to take the industry forward instead of pushing a product`

Anand Sinha Co Founded PressPlay along with George Abraham in Jan 2014. Both did their Bachelors in Bangalore and then were flat mates in Hyderabad in DE Shaw for almost two years. Post that, Anand joined Zomato(in their early days) as a sales manager and got exposed to what sales was for the first time.  …

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Validate the assumptions on the product after a few conversations with clients

Bhanu chopra founded RateGain comes from a business family and always wanted to be an entrepreneur. He went to the US, did his PG and started RateGain in the US to do Systems Integration work in CRM. After sometime, he decided to relocate to India because there is a large technical talent pool and there …

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