First Few Customers


A knowledge platform to demystify the startup selling process by capturing live experiences from founders/experts of multiple industries who have sold and have built organizations.

Many early stage entrepreneurs have great ideas & products but have long sales cycles because they do not come from a formal sales background. They are also faced with multiple limitations such as lack of a product/ capacity, lack of funds, lack of referencable customers, not able to hire sales people to name a few. It is also known that the best sales person in the company at this stage is the Founder. Sadddled with multiple tasks of running a company, building a product/capacity, raising funds, there is not much of a time that a Founder gets to sell. is a knowledge platform that attempts to demystify the startup selling process. The platform has more than 150 interviews of successful founders who share the sales secrets that worked for them in their early days in acquiring their first few customers in-spite of the odds they had.

The interviewed founders mix ranges from CxO’s of very large companies leaving their cushy jobs and starting their own to Founders staring right out of colleges. These founders talk about specific initiatives both in sales and in marketing that worked for them and the ones that did not work for them. They also talk about how they competed against existing vendors and large vendors within their prospect organizations and got the go ahead. At the end of the interviews, the founders also provide their advice/suggestions to the early stage entrepreneurial ecosystem.

Founders who are selling & Sales Professionals can refer to these interviews constantly and can use them in their day to day sales situations to shorten the sales cycle. This is also applicable for companies that are launching new products or services. The interviews drives home the points that one does need to have a formal Sales background to Sell.

A special thanks to the founders and the other contributors who have volunteered and have spent time in sharing their knowledge in the form of articles to the early stage and aspiring founders.

About Balaji Chakravarthi

Balaji Consults, Trains & Teaches B2B Sales.

Balaji’s Career Summary –

B2B Sales Process Consulting & Training India

Balaji Founded a boutique B2B Sales Process Consulting & Sales Training firm – ScoVelo Consulting. ScoVelo focusses on B2B IT Products & Services companies and work with


I have done close to 50 workshops on B2B Sales across the country at leading entrepreneur forums like NASSCOM, TiE, IIM-A – CIIE, IIM-C – TSEC, TOI – TLabs, FI – Bangalore, IIMB (Eximius), CIBA, IIT- K(eSummit), IIT-M, IIT-G, NIT C TBI, NEN.


As an Adjunct Faculty with NIT-Calicut School of Management, Balaji has taught core subjects such as B2B Sales & Digital Marketing, Consumer Behavior, Services Marketing, and Marketing Management.

Balaji has done Guest Lectures on B2B Sales & Digital Marketing at IIMC, IIMB (Eximius), BIM-Trichy, IISc-Bangalore, Great Lakes, Symbiosis, VIT & TAPMI – Jaipur.