Month: June 2015

Focus on building an experience relatable to your brand – Use technology to achieve that goal

Focus on building an experience relatable to your brand – Use technology to achieve that goal.

  Shayak Sen co-founded Eat.Shop.Love along with his better half Oindrila Dasgupta with an aim to bring an exclusive but affordable women lifestyle brand to the Indian consumers. Shayak, a B. Arch. from IIT Roorkee and M. Des. from IDC – IIT Bombay had been fascinated with the world of start-ups since his early days. Whether in …

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Unconventional Marketing to suit your buyer persona

Unconventional Marketing to suit your buyer persona

Beginning of Yatra Dhruv Shringi Co-Founded Yatra.com in Jan 2006. Dhruv used to work for Ebooker Plc in London as its Director which was acquired by Cendant Corporation – a USD 30Bil company. After that, the idea of moving back to India and starting something on his own germinated in his mind. Dhruv thought about …

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Demonstrating excellence at the proposal stage to win the first customer

Demonstrating excellence at the proposal stage to win the first customer

How G-Cube Started Manish Gupta Co-Founded G-Cube along with Kapil Gupta and Sayan Guha in their final year at Kurukshetra Engineering College. The startup was funded by taking small loans from families, and insights were provided from all entrepreneur acquaintances. Initially, the founders nurtured the idea of starting an online trading portal. They tried to …

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Frugal Marketing to run successful consumer business First Few Franchisees

Frugal Marketing to run successful consumer business First Few Franchisees

From Corporate Finance to Selling Vada Pav’s Venkatesh Iyer and Shivdas Menon, pals for a long time, co-founded Goli Vada Pav in 2004. Both of them worked together in the Corporate Financial Services space. Venkat describes their typical day – Talking to hundreds of business owners and understanding their business and their ideas, shortlisting the …

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Align with a strong partner for the first few sales with large enterprises

Align with a strong partner for the first few sales with large enterprises

About Bala and Congruent Balaraman Jayaraman (Bala) began his journey at Congruent Solutions since 1999 after acquiring a part of the equity. He relocated to build the US subsidiary in 2000 and grew it  significantly and the company became more US centric. He had a good amount of outsourcing experience from his past stint in the US …

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Practical Insights to sell enterprise software to early customers

Practical Insights to sell enterprise software to early customers

  Ram Menon co-Founded Avaamo along with Sriram Chakravarthy in early 2014. In his 15 year stint at TIBCO, he was part of a team that transformed a  startup into  large billion dollar public company.  He sold software to the largest companies in the world  and managed relationships with 80% of F1000 in 50 countries. …

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Turn your customer experience with laser sharp sales messaging

How Corporate360 started Varun Chandran founded Corporate360 in 2012 in Singapore. Varun comes from a technology selling background of close to a decade with companies such as SAP & Oracle in India, US & SINGAPORE. He relied extensively on various CRM and Marketing Automation tools for his job. There was massive amount of data collected …

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Thought Leadership – Knowledge based Selling to build trust with your customers

Thought Leadership – Knowledge based Selling to build trust with your customers

  Dhruv Agarwala, Co-Founder of Proptiger.com grew up in Kolkata. He talks about “thought leadership” in one’s domain as a way to differentiate against competitors and build trust with one’s customers. He went to the US to do his BS in Materials Science & Engineering at Northwestern University and received a Stanford University Fellowship to …

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Thinking from a Client’s perspective and delivering ROI

Thinking from a Client’s perspective and delivering ROI

How Convergytics started Randhir Hebbar co-founded Convergytics along with Sanjeev and Santosh. Randhir had an Engineering Degree from Bangalore University and an MBA from HKUST and London Business School along with over 12 years of experience in the Consulting Industry (IT, Retail, Analytics, Digital) before he started Convergytics. He had tried his luck in a …

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Convert your In-House projects into Products

Convert your In-House projects into Products

Beginning of Ruby Software Joyce, Co-Founder of Ruby Software did his engineering from Mysore and moved to Bangalore to work with Tata Elxsi and then worked with Creative Technologies (Singapore) in the 1990s for 8 years. He completed his PG in Software Engineering from National University of Singapore. He left Creative and Co-Founded a company …

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